This is the second article in an occasional series on ad fraud. The first entry examined why old fraud tactics won’t die.

by Ross Benes Platform Reporter for Digiday

Follow Rodd on >> DigiDay | ross@digiday.com  | Twitter @rossbenes

 

Fraudsters are pivoting to video, which is bad news for publishers looking to siphon cash from the growing pot of video ad spend.

The ad industry’s massive growth in video ad spend has simply created a strong incentive for fraud. As BuzzFeed’s recent ad fraud exposé showed, the demand for video inventory is so great that hucksters can still depend on old schemes like sending traffic to garbage sites and domain spoofing to trick big brands into forking over some of their money. The distrust that these ad fraud operations create could potentially slow down growth in programmatic advertising.

Here’s what you need to know about the state of video ad fraud >>> READ MORE