“By our count, there were 120 million aggregate over-the-top (OTT) subscriptions by the end of 2017 in the U.S. alone, suggesting that TV over the Internet is officially mainstream.”

by Benjamin Swinburne Head of Morgan Stanely U.S. Media Research

“I love what I cover—the rate of change is incredible,” Swinburne says. “Disruption is a constant, with companies crossing sector lines to shake up the status quo.”

 

It’s no secret that Internet distribution of content is disrupting television. By our count, there were 120 million aggregate over-the-top (OTT) subscriptions by the end of 2017 in the U.S. alone, suggesting that TV over the Internet is officially mainstream.
“OTT distribution is fundamentally different from what has come before it: It’s unregulated and it’s global”. 

To be sure, streaming television is touching every corner of media, disrupting not just how content is distributed, but how it’s created and by whom. Nevertheless, investors shouldn’t assume that all new streaming services will succeed. Nor should they view all legacy businesses as dinosaurs.

In fact, traditional media companies with hard-to-replicate programming, or vast archives of movies and television shows, are managing to revitalize and amplify their growth through OTT distribution. A few notable examples >>> READ MORE