Huge shout out to Jared and fast Company for including our CEO Peter Bordes in the list. Not that we all don’t swim with sharks every day in business life! We believe in going that extra mile past the extra mile when it comes to disruptive innovation. This may be swimming even a bit further.


Resolve to set more interesting resolutions in 2020.

BY JARED LINDZON for Fast Company
FOLLOW Jared at | LinkedIn | Twitter

Some people play it safe with their New Year’s resolutions; others take it to the extreme.

Last year the three most popular New Year’s resolutions all had to do with diet and exercise, followed by saving more, and then learning a new skill or hobby. Such vague and common goals, however, are easily forgotten; 80% of resolutions are abandoned by mid-February, and only 8% are ever accomplished.

Instead, consider taking your 2020 goal to another level, one that will really force you to break unhealthy habits, break new ground, or beat personal records. Setting such lofty goals won’t just help you expand the limits of your own abilities—it will help keep you accountable. After all, few will be bold enough to ask you about that 10 lbs. you said you’d lose this year, but who wouldn’t want to know more about your goal to swim with a shark, run a marathon in North Korea, or cut a word out of your vocabulary entirely?

Here are five wild, crazy, and bold New Year’s resolutions that will inspire you to take your 2020 goals to new heights.


Peter Bordes has always had an affinity for the sea. The great-grandson of a commercial fisherman and an advocate for oceanic health, Bordes has already accomplished his goals of swimming with a dolphin and a whale shark in the wild. This year, however, he’s looking to take things a step further. “I want to get into the water with a great white shark. Not in a cage,” he says.

Bordes, who serves as both the CEO of a digital advertising platform and the vice-chairman of Ocearch, an organization that helps protect the oceans through data collection, says it’s not just a matter of facing his fears.

“Sharks are a metaphor for the oceans, because they’re one of the most important apex predators in the oceans, and they’re the balance keepers,” he says. Bordes adds that thanks to popular culture sharks have long been misunderstood, feared, and hunted en masse in unsustainable ways. According to the Humane Society 72 million sharks are killed annually, and almost 60% are threatened by overexploitation.

Bordes hopes that swimming alongside a great white shark will raise awareness about the fragility of the species.

“Is it nerve-racking getting into the water with a great white? I’m kind of hoping it is, and I’m hoping it helps me overcome my boundaries of what I think is scary,” he says. “Take a little bit more risk, and you’ll find out more about yourself and what you’re capable of doing.”


Stefan Palios is the founder of a startup dedicated to producing quality digital content, but his personal reading habits haven’t always had such a high standard. After years of watching himself fall down the rabbit holes of clickbait, exaggeration, and hyperbole, Palios is determined to eliminate what he called “hate-reading crap content” in the year ahead.

“Most of the content that I’m defining as ‘crap’ is content that just gets you emotional,” he says. “You start with one article or one YouTube video, and then you end up down a two-hour rabbit hole where you’ve wasted time, learned nothing, and feel bad about yourself for reading all this garbage.”

Though tempted by salacious and emotionally charged headlines in the past, Palios decided to make a change when he noticed that he was no longer just seeking out low-quality content on his own. As time went on he noticed that it was finding him, making it even harder to break the habit.

“I want to eliminate it because social algorithms, whether on social media or content engagement algorithms, privilege engagement. When that happens my hate reading is perceived by these machines as me liking content,” he says, adding that he’ll know he’s accomplished his goal when he sees more quality recommendations. “I want to show it what I actually like by very purposefully engaging with what I like.” READ MORE >> RESOLUTIONS HERE

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