When it comes to generating brand awareness, we’ve got 15 proven ways to help your business no matter what size it may be. So, if you’re looking for some strategies to give your brand name global attention, we recommend you try some of the strategies we have listed here.

When a brand name has gotten so much recognition and has become popular, we will substitute the brand name for the common name. When a brand name is substituted for the common name of a product, the brand name is referred to as a proprietary eponym.

For example, most people call the bandages we use for cuts a Band-Aid instead of a bandage. When we refer to the candy-coated chocolates found in our granola bars or Trail Mix, we often refer to them as M&M’s even if they don’t have the M&Ms logo on them.  When we need a facial tissue, we tend to say the brand name Kleenex even when we buy a generic brand.

What if your brand could become so familiar to people that they started substituting the common name of the product you’re selling with the name of your brand?

Let’s be realistic. Very few companies get to this level of brand awareness. Although it’s rare for a business to reach the level of a proprietary eponym, you can still generate enough brand awareness to be memorable. The goal is to make a lasting impression with your brand so people will always distinguish your brand from other brands marketing the same product or service. For example, Dr. Pepper has generated a lot of brand awareness, but it’s not on the same level as Coca Cola. You don’t hear people substituting the name of a soda with Dr. Pepper, but you will hear some people use the terms “Coke” or “Cola” when referring to soft drinks.

Display ads have been a popular way to build brand awareness—even now in today’s high-tech society. Although display ads tend to generate a lot of clicks, there are still other methods of establishing brand awareness that are just as effective.

Remember: Popular brands are not built overnight, but that doesn’t mean you can’t make a memorable impression in your industry. Here are 15 suggestions for building brand awareness that are worth considering if you want to be remembered for who you are and what you do.

Another Point to Remember: Although most businesses don’t reach the level of proprietary eponym like Coca Cola and Band-Aid, they can still become a familiar brand that customers will support. For example, Dr. Pepper may not be a proprietary eponym like Coca Cola, but a lot of customers still favour the Dr. Pepper brand because it’s another familiar brand within the soda industry.

 

So, here are a few brand awareness building strategies to kickstart your journey of becoming a brand that customers will remember.

  1. Infographics

Infographics allow businesses to share marketing information in a creative way which makes them perfect for building brand awareness. Because infographics contain meaningful visual content, many people will share them on their websites, which means your brand will be presented to new audiences.

President of WebFX, Inc., William Craig, used an infographic created by business coach Shane Show when he published an article on the differences between web developers and web designers. This infographic allows Craig’s readers to become familiar with Shane Show as a thought leader in the business coaching industry.

  1. Podcasts

Podcasts can be used to do industry expert interviews with competitors and discussions on various topics within your industry. It’s a good networking tool, and it allows you to build your brand. Even celebrities sometimes use podcasting to stay relevant to the next generation.

But, if this method is used by a lot of your competitors, your industry may have already saturated this method—like the marketing, life coaching and economics industries.

Shopify uses a podcast show called Shopify Masters to share information about the latest products to their audience. They often feature other businesses as industry experts to give the audience valuable advice.

As stated earlier, some industries have already saturated this method, so podcasting may not work for your business. But, if there are few (or none) doing podcasts in your industry, this method would prove to be a great opportunity to build awareness of your brand.

  1. Social Media Contests

Social media contests are an ingenious way to get your brand out there to many new faces—especially when users began sharing the posts about your contest.

In 2019, a company called Sticker Mule ran a 100-day contest on Instagram where they offered various giveaways—from sweet potato pies to AirPods. There were different rules for each giveaway, but each giveaway always involved the users tagging friends (an ideal way to expose your brand to new consumers), liking the posts or commenting in the comment section.

  1. LinkedIn Publishing

LinkedIn has a new publishing tool that allows its users to write and publish guest posts. If your posts are shared by a lot of people, it will be presented on LinkedIn’s home stream, which means it will be presented to a lot of users. Being on LinkedIn’s home stream will help establish you as a thought leader within your industry. You could do the same with personal blogs, but it’s going to take some work to get the posts in front of new audiences.

  1. Influencer Marketing

Like LinkedIn publishing, which helps you become a thought leader in your industry and helps build your brand, influencer marketing builds brand awareness by having other thought leaders from other industries endorse your brand.

Come up with a list of influences who are in other industries. For example, if you had a gourmet ice cream business, you could do wonders networking with a caterer.

Remember, you don’t want to use influencers that would be your competition. SO, try to find businesses that complement your business.  That way, the relationship will be a mutual business venture because you will be able to endorse each other.

  1. Pro Storytelling

If you have a love of writing, then you can really distinguish your brand from others by engaging in pro storytelling. Storytelling allows you to connect with your users emotionally, which will leave a lasting impression of your brand upon your readers.

Known Supply is a company known for its great storytelling. They allow readers to relate to the fashion designers who make the clothes they sell by creating engaging stories about them when they are highlighting a fashion item.

Each designer signs the inside of each shirt s/he makes, and they also have a bio page on Known Supply’s website. Therefore, customers can communicate with the designers and give feedback on the stories. What a way to make a memorable impression of your brand!

  1. Referral Programs

Referral programs are an easy way to growth hack your business. All you need to do is do like Payoneer is doing: get users to share your product or service by offering them a bonus for referring others to your business.

  1. Social Focus

Trying to manage all existing social media platforms can be overwhelming. Social focus helps you streamline your social media platforms, so you devote your time and energy on the platforms that benefit your business.

If you have tried all the popular social media platforms out there, you already have figured out which ones don’t work well for your type of business. All it takes is doing some analytics, and you will soon discover which social media platforms generate the most traffic.

So, why not make it a goal to invest in the ones that do work for your business?

For example, if your business deals with products that appeal to the eyes, Instagram will work wonders for you. If you use a lot of infographics and listicles on your blog, then Pinterest will be a great fit for your business.

Tumblr and Facebook are great for writers. Twitter is excellent for public figures. But does that mean a writer can’t use Twitter? No. Social focus doesn’t mean you have to give up other platforms. It just means you need to invest more of your energy into the ones that generate the most traffic.

  1. Event Marketing

Event marketing is a highly versatile brand awareness tool. People may be used to seeing you at your store (or they are used to visiting your website), but seeing you host an event will be a new sensation for them and will strike their curiosity. All it takes is a good bit of advertising for the event, and you will have a big group of consumers who didn’t know you existed until this event took place.

For example, HubSpot, a sales and inbound marketing software development business, decided to host an event called “Women@INBOUND Happy Hour” on September 25, 2019, in Boston, Massachusetts. HubSpot drew many women to the event because they partnered with a job platform company known as Werk to offer networking opportunities. Thanks to hosting this event, HubSpot got a chance to become familiar to a lot of female entrepreneurs who may be interested in using HubSpot’s marketing and sales tools.

  1. Remarketing Campaigns

Remarketing is marketing to users that you have already marketed to before. These users were reached, but they didn’t convert to sales. However, remarketing will allow your brand to stay in their faces when they visit their favourite websites.

This method is highly effective because it creates a lasting impression of your brand. Users will see your brand everywhere they go on the internet, which keeps your brand in their minds and increases brand awareness. Your presence on all their favourite sites will make your business look like the go-to brand in your industry, which will increase the chances of more conversions.

  1. Paid Social Advertising

Organic social marketing has become more difficult in today’s cyber world. Now, many businesses are using paid social advertising on social media platforms like Twitter and Facebook because the ads are affordable and they promote brand awareness. Although you may not get many users to convert right away, you will be remembered by them when they have a need for your product or service.

  1. Controversy

Controversy is not the best way to get brand awareness, but it does work for some businesses and individuals. For example, Stacey Dash used controversy to gain brand recognition when she ran for congress. Most people remember her from the movie Clueless, but nobody expected her to take the stand she took when she guest appeared on Good Morning America in 2016.

Dash used the popularity of the Good Morning America platform to make a controversial claim against the BET Awards show and Black History Month. She made the statement that America needed to get rid of the BET Awards and the observance of Black History Month because these events intensified the racial divide. African Americans did not support her view.

In 2018, Dash ran for a congressional seat in a minority district as a Republican, which was another controversial move for her. However, the buzz wore off when she later pulled out the race for congress.

The controversy Dash promoted when she appeared on Good Morning America gave her enough brand recognition to get substantial votes from Republican voters. Her view may not have been popular, but it was the exposure she needed to gain the attention of Republican voters.

  1. Car Wraps

If you’ve ever witnessed the power of the T-shirt being a walking advertisement, then you’ll understand how a car wrap can be a mobile advertisement for your brand. You can choose to wrap your personal car or your company car if you have one. Either way, people will take notice of the car wrap when they see you on the road. And the more you get on the road with the car wrap, the more people will see your brand and become familiar with it.

  1. PPC Advertising

Pay-per-click (PPC) advertising is a novel brand awareness tool if you want to be recognized in the Google ranks.   Using targeted keyword search will allow you to beat your competitors in SEO, and you will start seeing your brand listed at the top of Google’s search results. Although some people may not click on your ad, they will become aware of your brand.

  1. Local Partnerships

If you want to become a familiar brand in your region, you may want to try doing a local partnership with a local business that represents a different industry than yours.

You can sponsor a local charity or a local sports team. That way, people get to become familiar with your logo when they attend local charitable events or local games.

Gringos Locos is a Mexican Restaurant in downtown Orlando, FL that sponsors the region’s Tech and Beer chapter. This sponsorship allows Gringos Locos to have their brand presented monthly to tech employees that work near the restaurant.

Let’s Get Ready to Be the Big Deal!

These 15 brand awareness tools can work wonders to help your brand name become familiar. Don’t be surprised if these strategies make you a well-known brand within your industry because they do work. If you have some strategies of your own not listed here, please feel free to enlighten us.