BuzzFeed is in the midst of change.

by Pierre Bienaimé for The Digiday Podcast

A few years ago most of the company’s revenue came from native advertising — in 2020 that category will bring in just 20%. Other parts of the revenue pie — commission on purchases driven by BuzzFeed content, as well as BuzzFeed’s own branded products — have grown enough for the company to bring in $320 million in 2019, and for BuzzFeed to forecast profitability.

“Over the last three years we’ve really transformed the way BuzzFeed makes money,” BuzzFeed CEO Jonah Peretti said on the Digiday Podcast.

Peretti joined the Digiday Podcast to discuss the growing transparency coming to attribution, affiliate revenue and BuzzFeed News’ intangible benefits.


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Here are a few highlights from the conversation, lightly edited for clarity.

  • The content itself finally generates revenue
  • Sharing was king, now buying is
  • Attribution and chill
  • BuzzFeed News isn’t going anywhere

Read the full highlights HERE

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