The business world continues to become more competitive every year. Companies need to be tenacious and creative to survive. Engaging in techniques like conversion rate optimization (CRO) can help your organization make a name for itself and rise above the rest.

Here are our top five tips for bringing in fast results you need through CRO.

What is CRO?

Conversion rate optimization is all about increasing the percentage of people who visit your website and take action.

These actions include:

  • Purchasing an item
  • Signing up for a service
  • Creating an account
  • Contacting your company

This concept is so crucial for businesses today. It doesn’t matter how many people visit your website if they don’t do anything once they get there. Through CRO tactics, you convince your audience to follow through with action on your website, thus turning the customer into a buyer.

Do You Need Professional Assistance to Engage in CRO?

While the short answer to this question would be no, there are many reasons why companies choose to work with consultants when implementing CRO strategies:

  • The pros typically have ample experience in A/B testing and can offer data on what is and isn’t working for your site.
  • Professionals have much more experience with CRO meaning they bring experience to the table that most website owners simply don’t have.
  • Consultants also can give you a plan of action that is specially tailored to your company’s needs and goals.

Saying this, we’re going to share some CRO tips you can implement for your business today.

1. Instigate a Referral Program

With so much advertising on the internet today, many potential customers have learned to tune out much of the noise. As a result, people tend to listen to the recommendation of their friends much more than a cold advertisement.

The perfect way to tap into this trend is to start a referral program. These programs reward your customers for recommending their friends also to patronize your establishment.

While a referral program may seem like a complicated endeavor, there are several ways companies can quickly implement this tactic. Any business can use referral marketing software to set up and manage their own referral programs to take their business to the next level.

2. Optimize Your Web Page Design

If your website is confusing and difficult to navigate, then the odds are that your potential customers will take their business elsewhere.

A good rule of thumb to follow is that it should take less than three clicks for visitors to your website to find the information they need. Anything more than that and you run the risk of customers becoming frustrated and leaving your site without making a purchase.

Create a Logical Navigation Menu

Make sure to create your menu bar with all the things your customers need to know in mind. Some standard items that should always be featured include:

  • “About Us”
  • “Contact Us”
  • “Products/Services”

To be more comprehensive, you could include titles like “Company History,” “FAQ,” or “Resources.”

The more information you can place on your website under simple headings, the more likely potential customers will find what they need and become your customers.

Include a Search Bar

To make things as easy as possible for visitors to your website, consider adding a search bar at the top of the page. This feature will allow your visitors to search for precisely the information they need.

If potential customers have any trouble finding what they are looking for, then the search bar provides them with another opportunity to find information before leaving the website.

3. Emphasize Testimonials

Similar to the referral program, testimonials are a fantastic way to leverage the support of your network and enhance your credibility. Few people nowadays purchase without first checking out reviews about the product they intend to purchase.

If you can provide this information on your site, then potential customers will be less likely to leave your website to seek that information out elsewhere.

One of the best ways to go about this is to set up your website to display reviews directly from Yelp or Google. People are more likely to trust testimonials that they believe are unbiased from third-party platforms.

If you place curated testimonials on your website, then some customers may not think they are genuine because they were posted directly by the company trying to sell a product.

Prominently displaying testimonials on your website is also an easy way for you to show visitors that you have a plethora of satisfied customers. However, you need to be aware of the possibility of negative comments. As long as your company handles complaints promptly and with compassion, these should be of no issue.

4. Always Have a Clear Call to Action (CTA)

Often, people won’t complete the desired action on a website because they don’t know what that action is. If you have excess paragraphs of content explaining how fantastic your product is, but no link to a purchasing page, then all of that information is useless.

Make sure that navigation to the purchase page is always clear and prominently placed on your websites. Using bright colors like red or yellow makes the CTA button unmissable.

5. Offer Free Shipping

Sometimes potential customers just need that little extra push of incentive to go all the way and make a purchase. When people see the magic words, “free shipping,” their motivation to buy immediately increases.

Additionally, with so many companies offering this perk, many people have come to expect it. If you do not provide free shipping, you are almost immediately at a bit of a disadvantage.


As more commercial activity moves online, CRO is becoming an increasingly important tactic for companies to master. Hopefully, these tips will help you increase conversions and receive the results you’re after.

While you can quickly instigate many of these techniques on your own, don’t be afraid to invest in consultations with professionals. They can often take your business to the next level of CRO and success.

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A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.