The AP removed half of its vendors after Kubient audit revealed they were redundant

NEW YORKOct. 27, 2020 /PRNewswire/ — Kubient (NasdaqCM: KBNT, KBNTW), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press (“AP”). Kubient worked with The AP to evaluate and streamline its internal ad operations and tech-stack and uplevel its data analysis – ultimately providing the publication with a new way to capture and monetize its audiences by delivering relevant content, integrations, and ads.

Over a two week audit period evaluating the existing infrastructure and removing inessential vendors, Kubient reduced 50% of the SSPs that had access to The AP’s tech stack. Within three weeks of implementing Kubient’s Audience Cloud technology, The AP increased its prebid revenue by 80%, and its monthly video revenue increased by 500%.

“The AP trusted us with its robust history and allowed us to create a new systematically and economically efficient ad model to support its work for years to come,” said Peter Bordes, CEO of Kubient. “It was our job to strategically dismantle and rebuild the ad stack from the ground up in order to optimize their ad ecosystem for their new goals. In this process, we identified and removed inefficient middlemen that were slowing down The AP’s digital advertising operations and putting a strain on its budget.”

Kubient was able to unlock the value of The AP’s audiences by re-architecting their ad stack infrastructure and supply path, creating an efficient market and “right pricing” the value of their audience. The AP leveraged this information to target prospects for monetized opportunities and launched a new monthly newsletter that had over a third of recipients open and engage with the content.

“As one of the most trusted news agencies, we have a wealth of knowledge and information. We partnered with Kubient to gain a better understanding of the data behind our content,” said Julie Tucker, Vice President of Global Marketing at The Associated Press. “Kubient was able to unlock the patterns of our readers’ engagement so we can now make the most informed decisions and investments around our customer acquisition strategy.”

To learn more about Kubient and its work with partners, please visit www.kubient.com.

About Kubient
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next-generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. Kubient’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit www.kubient.com.

Forward-Looking Statements
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Kubient Public Relations
Clarity PR
Molly Gagnon
T: 1-646-934-6924
kubient@clarity.pr

Kubient Investor Relations
Gateway Investor Relations
Matt Glover and Tom Colton
T: 1-949-574-3860
Kubient@gatewayir.com

Website | + posts

The [K]rew team is transforming digital advertising to audience-based marketing with our disruptive innovation powered Audience Cloud!