Publishers are using Private Marketplaces PMP's to answer advertisers’ efficiency demands

An emerging trend that's critical in this next phase of optimizing the…


How publishers are preparing for post-cookie ad targeting

by Jessica Davies | for Digiday The Washington Post has developed a first-party…


The First-Quarter Stats for Ad Tech & Platforms EARNINGS REPORTS

By Matthew Scott Goldstein | for Adweek The ups and downs of various ad tech…


What advertisers need to know about the rise of programmatic outdoor

By Rebecca Sentance | for MarketingWeek The advent of programmatic trading has…


Connected TV Programmatic Ad Inventory Keeps Growing

Connected TV inventory is scaling rapidly. With half of the US population…


2019 Digital out-of-home (DOOH) advertising trends

We believe 2019 is going to mark the year for disruptive technology in the…


How Radio Companies Have Become ‘Digital Over-Achievers

Radio like many other traditional media channels is addressing the digital…


B2B SEO Audience Development Strategies

B2B is a different ballgame than B2C, as the conversion dynamics vary quite a…


The Plot Thickens for the Future of Streaming Television

"By our count, there were 120 million aggregate over-the-top (OTT)…


Breaking Out Video Ads: Native vs. In-Stream

Article by Blake Droesch for eMarketer Follow Blake on Business Insider |…