Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade

OAAA says industry grew 7.7% in the second quarter of 2019 The Out of Home…


Effective Lifecycle Email Marketing in 2019 (Strategies + Examples)

Email marketing is a powerful tool in the overall digital marketing landscape.…


6 ways marketers can fight location-based ad fraud

By Patricio Robles  for eConsultancy According to BIA/Kelsey, location data…


How publishers are preparing for post-cookie ad targeting

by Jessica Davies | for Digiday The Washington Post has developed a first-party…


The First-Quarter Stats for Ad Tech & Platforms EARNINGS REPORTS

By Matthew Scott Goldstein | for Adweek The ups and downs of various ad tech…


B2B SEO Audience Development Strategies

B2B is a different ballgame than B2C, as the conversion dynamics vary quite a…


Who Will Survive The Machine-Learning Revolution?

  written by Rémi Lemonnier, co-founder at Scibids. for AdExchanger…


The State of Video Ad Fraud by the Numbers

This is the second article in an occasional series on ad fraud. The first entry…