How publishers are preparing for post-cookie ad targeting

by Jessica Davies | for Digiday The Washington Post has developed a first-party…


The First-Quarter Stats for Ad Tech & Platforms EARNINGS REPORTS

By Matthew Scott Goldstein | for Adweek The ups and downs of various ad tech…


B2B SEO Audience Development Strategies

B2B is a different ballgame than B2C, as the conversion dynamics vary quite a…


Who Will Survive The Machine-Learning Revolution?

  written by Rémi Lemonnier, co-founder at Scibids. for AdExchanger…


The State of Video Ad Fraud by the Numbers

This is the second article in an occasional series on ad fraud. The first entry…