Audience Engagement and Content Marketing: 8 Innovative Approaches to Grabbing Attention

With the average attention span becoming shorter, it has become more…


How To Use Social Audience Data To Launch A Successful Instagram Marketing Campaign

Instagram marketing has rapidly become one of the most powerful public…


The Digital Audience Marketing Dilemma - SEO or PPC?

SEO or PPC? Well, it largely depends on the goals and objectives of your…


GroupM says Ad fraud costing Digital Marketing $22.4 billion globally

By Mike Cherico for Media & AdvertisingFOXBusiness Ad fraud is costing…


The Great Ad Tech Reformation & Resurgence: PODCAST

Are we in the midst of an ad tech resurgence? That's the relevant Big Story on…


Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade

OAAA says industry grew 7.7% in the second quarter of 2019 The Out of Home…


Effective Lifecycle Email Marketing in 2019 (Strategies + Examples)

Email marketing is a powerful tool in the overall digital marketing landscape.…


6 ways marketers can fight location-based ad fraud

By Patricio Robles  for eConsultancy According to BIA/Kelsey, location data…


How publishers are preparing for post-cookie ad targeting

by Jessica Davies | for Digiday The Washington Post has developed a first-party…


The First-Quarter Stats for Ad Tech & Platforms EARNINGS REPORTS

By Matthew Scott Goldstein | for Adweek The ups and downs of various ad tech…