6 ways marketers can fight location-based ad fraud
By Patricio Robles for eConsultancy According to BIA/Kelsey, location data…
How publishers are preparing for post-cookie ad targeting
by Jessica Davies | for Digiday The Washington Post has developed a first-party…
The First-Quarter Stats for Ad Tech & Platforms EARNINGS REPORTS
By Matthew Scott Goldstein | for Adweek The ups and downs of various ad tech…
B2B SEO Audience Development Strategies
B2B is a different ballgame than B2C, as the conversion dynamics vary quite a…
Who Will Survive The Machine-Learning Revolution?
written by Rémi Lemonnier, co-founder at Scibids. for AdExchanger…
The State of Video Ad Fraud by the Numbers
This is the second article in an occasional series on ad fraud. The first entry…