While Private Marketplace Ad Spend Grows. Does it Solve The Inefficient Market Issue?
Interesting timing on this eMarketer report given all the conversations we have…
The Decade For Supply Side Publishers To Lean In
“The Sell Sider” is a column written by the sell side of the digital media…
Publishers are using Private Marketplaces PMP's to answer advertisers’ efficiency demands
An emerging trend that's critical in this next phase of optimizing the…
Understanding Digital Advertising Supply Chain Fees
Fees, Fees and More Fees. We are hyper-focused on optimizing what has become a…
The Truth About In Banner Video Advertising Yield
We all know it exists and we all know it isn’t very good quality. For those not…