GroupM says Ad fraud costing Digital Marketing $22.4 billion globally

By Mike Cherico for Media & AdvertisingFOXBusiness Ad fraud is costing…


The Great Ad Tech Reformation & Resurgence: PODCAST

Are we in the midst of an ad tech resurgence? That's the relevant Big Story on…


Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade

OAAA says industry grew 7.7% in the second quarter of 2019 The Out of Home…


Effective Lifecycle Email Marketing in 2019 (Strategies + Examples)

Email marketing is a powerful tool in the overall digital marketing landscape.…


Publishers are using Private Marketplaces PMP's to answer advertisers’ efficiency demands

An emerging trend that's critical in this next phase of optimizing the…


How publishers are preparing for post-cookie ad targeting

by Jessica Davies | for Digiday The Washington Post has developed a first-party…


The First-Quarter Stats for Ad Tech & Platforms EARNINGS REPORTS

By Matthew Scott Goldstein | for Adweek The ups and downs of various ad tech…


What advertisers need to know about the rise of programmatic outdoor

By Rebecca Sentance | for MarketingWeek The advent of programmatic trading has…


Connected TV Programmatic Ad Inventory Keeps Growing

Connected TV inventory is scaling rapidly. With half of the US population…


Understanding Digital Advertising Supply Chain Fees

Fees, Fees and More Fees. We are hyper-focused on optimizing what has become a…