Benefits of Retargeting Ads over Regular Display Ads
In the world of digital marketing, retargeting is regarded as the “king of…
5 Reasons Why Your Brand Needs a Social Media Page
Do you run a business? Does it have an online presence? If your company doesn’t…
What lies ahead for small business owners and entrepreneurs in 2020
What’s Next? A Small Business Vision for 2020. By Rieva Lesonsky for…
CPG Giant Nestlé Is Doubling Down on Ad Tech
The CPG giant isn't afraid to take on Big Tech, and is seeking more direct…
GroupM says Ad fraud costing Digital Marketing $22.4 billion globally
By Mike Cherico for Media & AdvertisingFOXBusiness Ad fraud is costing…
The Great Ad Tech Reformation & Resurgence: PODCAST
Are we in the midst of an ad tech resurgence? That's the relevant Big Story on…
Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade
OAAA says industry grew 7.7% in the second quarter of 2019 The Out of Home…
Effective Lifecycle Email Marketing in 2019 (Strategies + Examples)
Email marketing is a powerful tool in the overall digital marketing landscape.…
Publishers are using Private Marketplaces PMP's to answer advertisers’ efficiency demands
An emerging trend that's critical in this next phase of optimizing the…
How publishers are preparing for post-cookie ad targeting
by Jessica Davies | for Digiday The Washington Post has developed a first-party…