Google and digital advertising industry struggle to stop the $130m Hydra ad fraud operation

An ad fraud operation called Hydra is skimming an estimated $130 million from…


Digital Marketing Instruments to Use for New Mobile App Promotions

Marketing is now considered the more challenging part of launching a new app.…


Push notifications versus in-app messaging for mobile publishers

The differences in the context of app marketing "Should I use push…


App Security Essentials In The Mobile Age

As research shows that 57% of all digital media usage comes from mobile apps,…