How publishers are preparing for post-cookie ad targeting

by Jessica Davies | for Digiday The Washington Post has developed a first-party…


How Radio Companies Have Become ‘Digital Over-Achievers

Radio like many other traditional media channels is addressing the digital…


B2B SEO Audience Development Strategies

B2B is a different ballgame than B2C, as the conversion dynamics vary quite a…


The Plot Thickens for the Future of Streaming Television

"By our count, there were 120 million aggregate over-the-top (OTT)…


The Truth About In Banner Video Advertising Yield

We all know it exists and we all know it isn’t very good quality. For those not…


Who Will Survive The Machine-Learning Revolution?

  written by Rémi Lemonnier, co-founder at Scibids. for AdExchanger…