RTB vs Traditional Linear “Programmatic” vs “Program-manual” DOOH

Since its inception, marketers and brands have been drawn to the concept of…


Audience Based Marketing Platform Kubient Joins Respected DOOH Advertising Association DPAA

Kubient continues to build industry network with membership in prestigious…


Kubient & HYVE Partner, Adding Over 1.5 Million Screens & Devices to the Audience Cloud Marketplace

Our exclusive partnership expands our Audience Cloud's RTB Digital Out of Home…


The IAB Released 19 New Digital OOH Case Studies

Digital out-of-home continues to gain traction with brands as a valuable…


Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across…


Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade

OAAA says industry grew 7.7% in the second quarter of 2019 The Out of Home…


What advertisers need to know about the rise of programmatic outdoor

By Rebecca Sentance | for MarketingWeek The advent of programmatic trading has…


2019 Digital out-of-home (DOOH) advertising trends

We believe 2019 is going to mark the year for disruptive technology in the…