Digital Marketing Instruments to Use for New Mobile App Promotions

Marketing is now considered the more challenging part of launching a new app.…


Push notifications versus in-app messaging for mobile publishers

The differences in the context of app marketing "Should I use push…


App Security Essentials In The Mobile Age

As research shows that 57% of all digital media usage comes from mobile apps,…


6 ways marketers can fight location-based ad fraud

By Patricio Robles  for eConsultancy According to BIA/Kelsey, location data…