RTB vs Traditional Linear “Programmatic” vs “Program-manual” DOOH

Since its inception, marketers and brands have been drawn to the concept of…


The Problem With The Ad Tech Supply Chain: How Transparency & AI Will Remedy Solutions

There’s a gaping hole in the ad tech industry. The culprit? Ad fraud. Anyone…


Moving In: Nearly 70% Of Brands Adopt In-House Programmatic Ads

Programmatic buying of video, display and CTV ads have long been something…


Digital traffic soars, but programmatic ad prices drop

Major increases in web traffic for news, food, retail sites since January-…


Programmatic advertising is well positioned in the economic downturn

“Short term crisis creates long term industry innovation and enterprise value…


2020 Election Brand Safety Worries Are Hurting News Publishers

Trade groups propose ad-tech solutions to reassure brands the will be ok during…


Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade

OAAA says industry grew 7.7% in the second quarter of 2019 The Out of Home…


Transforming digital advertising to audience based marketing

You choose. Your audience. On any channel, in any format. Reaching your ideal…


Publishers are using Private Marketplaces PMP's to answer advertisers’ efficiency demands

An emerging trend that's critical in this next phase of optimizing the…


Connected TV Programmatic Ad Inventory Keeps Growing

Connected TV inventory is scaling rapidly. With half of the US population…