Push notifications versus in-app messaging for mobile publishers

The differences in the context of app marketing "Should I use push…


Digital traffic soars, but programmatic ad prices drop

Major increases in web traffic for news, food, retail sites since January-…


While Private Marketplace Ad Spend Grows. Does it Solve The Inefficient Market Issue?

Interesting timing on this eMarketer report given all the conversations we have…


The Decade For Supply Side Publishers To Lean In

“The Sell Sider” is a column written by the sell side of the digital media…


2020 Election Brand Safety Worries Are Hurting News Publishers

Trade groups propose ad-tech solutions to reassure brands the will be ok during…


Publishers are using Private Marketplaces PMP's to answer advertisers’ efficiency demands

An emerging trend that's critical in this next phase of optimizing the…