In the world of digital marketing, retargeting is regarded as the “king of conversion.” With retargeting ads amassing over a 147% increase in average conversion rate when compared to regular display ads, it is no surprise that over 68% of marketing agencies now have a dedicated budget to adopt retargeting strategies.

This shouldn’t come as a surprise because retargeted ads are focused on customers who had already indicated an interest in your offer by visiting your website or store. In contrast, regular ads are based majorly on assumptions, demographics, and consumer online behavior, without accurate data to indicate that they would be interested in your offer.

But what exactly is the difference between retargeting and regular display ads?

The major difference between these two forms of ads is in the audience the ads get shown to. Regular display ads are shown to non-users of your website. It bears the brunt of maintaining a positive image of your company and of course, your brand, thereby ensuring proper representation of every aspect of your business.

On the other hand, retargeted ads will only target users who have previously shown an interest in your product or service, and not just a random segment of users.  It is essential to keep in mind that retargeting will not bring you new customers, but will efficiently help you increase the conversion of visitors to your website or business.

Retargeting ads provide advertisers with tools to help keep track of audience growth, customer behavior, and to create personalized ad units that target the specific needs of each customer.  According to experts, 70% of consumers say that customized ads help to enhance their purchase decision.

The goal of every retargeting campaign is to increase conversion, and of course, sales.  Retargeting tools such as pixels has made it easier for advertisers to track user behavior across the web, and this has proved valuable in creating personalized content that helps to increase the rate of conversion of retargeting ads.

Retargeting ads allow you to place your website in front of interested users.  A good example is a Facebook page that gets thousands of likes, and the Google search engine platform that has a broad reach with millions of users. 

Any of these platforms can serve as the source of traffic in driving qualified leads to your website, and this happens to be one of the major advantages of retargeting.

With retargeting, you have control over sites where your ads are displayed, and that allows you to eliminate any platform that is not generating enough leads. This can help reduce advertising costs.

Final Thoughts

Several benefits of retargeting exist over regular display ads, and having a good knowledge of how they both work will go a long way in determining your marketing strategy.

Are you looking to reach out to new customers, or you want to reach out to those customers who have already indicated an interest in your offer by visiting your website? This and many more questions should guide your choice on which ad to employ.

A Second Chance for a First impression. 50+ Retargeting stats every marketer should know.

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A lifetime serial entrepreneur, mentor, advisor, and investor. Obsessed with the infinite realm of possibility in the digital transformation of the world, digital media, marketing and the blockchain.